Communicating on Television

1. Straight Talk
Objectives

  • To effectively present an opinion or viewpoint in a short time
  • To stimulate giving a presentation as part of a television broadcast
  • Time: 3 minutes plus or minus 30 seconds

3. The Talk Show
Objectives

  • To understand the dynamics of a television interview or “talk” show
  • To prepare for the questions that may be asked of you during a television interview program
  • To present a positive image on the television camera.
  • To appear as a guest on a simulated television talk show
  • Time: 10 minutes plus or minus 30 seconds

4. When You’re the Host
Objectives

  • To conduct a successful television interview
  • To understand the dynamics of a successful television interview or “talk” show
  • To prepare questions to ask during the interview program
  • To present a positive, confident image on the television camera
  • Time: 10 minutes plus or minus 30 seconds

5. The Press Conference
Objectives

  • To understand the nature of a television press conference
  • To prepare for an adversary confrontation on a controversial or sensitive issue
  • To employ appropriate preparation methods and strategies for ‘ your organizations viewpoint
  • To present and maintain a positive image on television
  • Time: 4-6 minutes for presentation 8-10 minutes for question period

6. Training On Television
Objectives

  • To learn how to develop and present an effective training program on television
  • To receive personal feedback through the videotaping of your presentation
  • Time: 5-7 minutes for the presentation, plus 5-7 minutes for playback of the videotape

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